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Sugar On My Tongue
Market
Germany
Format
TikTok Video
To amplify the release of Sugar On My Tongue by Tyler, The Creator, Sony Music leveraged TikTok’s viral dance culture and called on us to activate one of our top German dance creators. We delivered a timely, high-energy TikTok that captured the track’s breakout momentum and sparked engagement across a trend-savvy audience. By aligning creator energy with the music’s pulse, we helped fuel organic reach and cultural relevance at launch.


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